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Our Top 1. 00 Leaders in Media, Marketing and Tech – Adweek. To assemble this installment of The Power List, we considered the profiles and results of global corporate titans, taking into account criteria such as company value, revenue and growth, market performance, consumer reach, their standing among rivals, industry accolades and media buzz. This list is not intended to chart earnings or track executive performance year over year. Image counts a lot, as does the volume of news a company contributes to the Adweek stream. Facebook’s Mark Zuckerberg and Alphabet’s Larry Page, our No. Still, in our estimation, they fell just behind our pick for the top spot, Amazon’s Jeff Bezos.

Like last year, this list represents a range of disciplines. Along with agency and media chieftains, leaders of tech giants and CEOs of brand marketers, you will find execs who typically fly under the radar and innovative divisional heads. Yes, we’re mixing apples and oranges—but that’s the whole point. Remember: image and influence can sometimes trump quarterly earnings in the corridors of power. Matthias Müller. CEO, Volkswagen.

Revenue: $2. 32 billion Müller, 6. Martin Winterkorn as CEO in September 2.

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Since then, he’s received mixed reviews as the automaker tries to put Dieselgate (for which it must pay $2. Meanwhile, volume increased nearly 4 percent to 1. VW to overtake Toyota in the global sales race.

Kenneth Frazier. CEO, president, chairman, Merck. Revenue: $3. 9. 8 billion. Under Frazier, 6. Keytruda, and a few others. Animal health products have also performed well, driving Merck’s decision last month to close on its controlling stake in Vallée for about $4. Steve Swartz. CEO, president, Hearst. Revenue: $1. 0. 8 billion.

The 5. 5- year- old exec led the venerable publisher to record profits last year despite basically flat revenue. TV properties were aided by an influx in political ads, while Hearst Health was also a strong performer. Acquisitions bolstered the group’s entertainment, data and media ops, and Swartz anticipates more moves in coming months. Logan Green. CEO, co- founder, Lyft. Revenue: $7. 00 million (est.) In the realm of ride- sharing services, Green, 3. Travis Kalanick—which many see as a good thing. While Uber’s controversial front man swerves wildly, Green maintains a steady pace.

Meanwhile, Lyft keeps picking up speed, with reports suggesting that profitability could be just a year away. A progressive thinker, he recently floated a plan to relieve congested highways via nationwide “smart lanes” that charge vehicles with fewer than three passengers.

Sarah Hofstetter. CEO, 3. 60i. Revenue: $1. One of the most prominent leaders on the digital agency scene, Hofstetter, 4. She’s also given back to the community by spearheading an innovative education program designed to help nonprofits become smarter marketers. Lori Senecal. CEO, Crispin Porter + Bogusky. Revenue: $1. 90 million (est.)She keeps expanding CP+B’s standing among global creative shops.

MDC’s flagship prevailed in pitches for American Airlines, Letgo, Jose Cuervo and Hershey’s. The work’s been consistently strong, particularly two spirits campaigns: the cheekily apocalyptic “Tomorrow Is Overrated” push for Cuervo, and 1. Tequila’s relaunch with Chance the Rapper. Bob Sauerberg. CEO, president, Condé Nast (a unit of Advance Publications)Revenue: $2 billion (est.)Teen Vogue’s sudden cultural relevance was a highlight, along with two Pulitzers for The New Yorker. The 5. 6- year- old exec also made Hollywood strides with TV series Last Chance U and two big- budget film projects: Granite Mountain, which just wrapped, and Old Man and the Gun, which soon starts production. Bill Koenigsberg. CEO, president, founder, Horizon Media.

Revenue: $3. 25 million (est.) For 2. Watch Dragon Day Online Ibtimes. Koenigsberg, 6. 1, has charted a course for his independent media agency through advertising’s stormy seas.

And it’s been full speed ahead in recent months, with a winning streak that includes Tim Hortons, La Quinta, Chobani and LG Electronics, 4. New York office. 9. Bob Pittman. CEO, chairman, i. Heart. Media. Revenue: $6. Pittman, 6. 3, has shuffled i. Heart’s playlist in recent years, employing VR, Snapchat and livestreaming in an effort to grow the company beyond its roots in radio and outdoor media. That strategy helped narrow i.

Heart’s year- over- year loss to $2. Jim Bankoff. CEO, chairman, Vox Media.

Revenue: $1. 20 million (est.)While many publishers slip and slide, Bankoff, 4. Vox’s eight editorial brands, which reach 2. With NBCU, he launched an ad marketplace called Concert, which Condé Nast quickly joined.

Kenneth Chenault. CEO, chairman, American Express.

Revenue: $3. 2. 1 billion. Year after year, Chenault, 6. Am. Ex lumbers along, never gaining ground. Still, he deserves credit for making some smart marketing moves: Am. Ex became the first financial services firm with a Facebook Messenger bot, while signing on as the inaugural sponsor of Buzz.

Feed’s Nifty channel. Safra Catz. Co- CEO, Oracle. Revenue: $3. 7 billion Serving as co- CEO with Mark Hurd, Catz, 5. Oracle veteran, has edged the company into the advertising space. Last year, Oracle formed a partnership with Publicis’ Digitas.

LBi to leverage cloud technology for marketing campaigns, and, in recent weeks, teamed up with Simulmedia and Charter for ad targeting. Catz could also move the company into management consulting if its rumored union with Accenture comes to fruition.

Mellody Hobson. President, Ariel Investments. Chairman, Dream. Works Animation SKGRevenue: N/A Ariel; $1. Dream. Works)Hobson, 4.

Star Wars creator George Lucas. For two decades, she’s been a prime mover at Ariel, one of the largest black- owned financial services firms, and she’s in demand by media outlets for her insightful business commentary. Daniel Ek. CEO, founder, Spotify.

Revenue: $2. 2 billion. Ek, 3. 4, has orchestrated considerable growth for his music- streaming service, which boasts 5. And revenue is up, but losses grew too, to the tune of nearly $2. Still, Ek has an eye on expansion, acquiring Mighty.

TV last month to boost programmatic, and preparing a Hi- Fi music tier. Shantanu Narayen. CEO, president, chairman, Adobe. Revenue: $5. 8. 5 billion. Black Narcissus Movie Watch Online here. Already on a roll, Adobe is making further incursions into the media and marketing realm under Narayen, 5.

New initiatives include the recent launch of Advertising Cloud, which leverages the Tube. Mogul acquisition to compete in the ad- tech space, and a deal with IBM to introduce AI tools for brands.

Brian Whipple. Head of Accenture Interactive. Revenue: $4. 4 billion Whipple, 5. That’s because he’s built the marketing unit at consulting giant Accenture into a formidable foe that handles significant work from clients like BMW and Visa. Last November, he boosted the group’s creative profile by absorbing Karmarama, and, three months later, added mobile and ecommerce shop Sinner. Schrader. 8. 4. Toshihiro Yamamoto. CEO, president Dentsu.

Revenue: $7. 5 billion Yamamoto, 5. January, succeeding Tadashi Ishii, who stepped aside after being referred to federal prosecutors  following the 2. Yamamoto must reestablish trust in Dentsu and build a sustainable growth path for the long term.

Abigail Johnson. CEO, chairman, FMR (Fidelity Investments)Revenue: $1. This 5. 5- year- old exec succeeded her father, Ned Johnson III, as chairman of the mutual funds giant in December. She’s maintained a steady hand during periods of market unrest, focusing on customer service, technology and product innovation, and guided Fidelity through disruption from rivals, regulators and shifting competition. Andrew Robertson.

CEO, president, BBDORevenue: $2. Robertson, 5. 6, oversaw the agency’s successful bid to secure AT& T’s consolidated business, teaming with Omnicom sibling Hearts & Science to offer creative, data and analytics.

Meanwhile, BBDO was named the world’s most creative network for the 1. Gunn Report, and topped the IPA Awards honoring ad effectiveness. Brian Moynihan. CEO, chairman, Bank of America. Revenue: $8. 3. 7 billion.

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